With over 20 years of experience in paid search, I am a seasoned PPC expert who has worked extensively on both the agency and client sides. My background includes every aspect of campaign management—purchasing, budgeting, planning, executing, and monitoring—ensuring that each initiative is not only strategically sound but also highly efficient and results-driven.

I am Google Ads certified and currently working toward my Meta Ads certification, continuously expanding my expertise to stay ahead of the evolving digital advertising landscape. Beyond Google, Meta, and Instagram, I bring a broad range of knowledge in multiple ad platforms and channels, including Microsoft Ads, Pandora, radio ads, geofencing, email marketing campaigns, print ads, and affiliate advertising. This versatility allows me to craft integrated campaigns that maximize reach across both digital and traditional media.

My academic background complements my technical expertise: earning a Master’s degree in Writing sharpened my ability to create compelling, persuasive ad copy that resonates with audiences and drives conversions. This skill set pairs seamlessly with my SEO knowledge, enabling me to design campaigns and landing pages that not only rank well but also align with target keywords to capture high-intent traffic. By combining creative messaging with analytical precision, I deliver advertising strategies that are both engaging and effective, helping brands achieve measurable success across platforms and industries.