Search Engine Optimization (SEO) is where strategy, content, and technical precision intersect—and it’s an area where I bring over 20 years of experience. With a master’s degree in Professional Writing and expertise in content creation, technical SEO, and Local SEO, I help brands build sustainable organic visibility that attracts the right traffic and turns it into measurable business results. My work spans B2B and B2C industries—from e-commerce and professional services to highly specialized verticals like healthcare—allowing me to craft strategies tailored to search intent, competition, and business goals.

I take a holistic approach to SEO, combining keyword research, on-page optimization, technical best practices, and content strategy into a cohesive plan. This includes evaluating and optimizing page titles and meta descriptions, developing SEO-driven landing pages and blog content, improving site architecture, and implementing schema where appropriate to enhance visibility in modern search experiences—including AI-powered results. I also specialize in Google Business Profile (GBP) optimization, helping local businesses improve their map pack visibility, attract nearby customers, and convert searches into in-store or online action. I work directly within CMS platforms such as WordPress, Godaddy, and others to ensure recommendations are executed cleanly and efficiently.

Measurement and accountability are core to my SEO process. As a Google Analytics (GA4) certified professional, I configure GA4, Google Tag Manager, and Google Search Console to track rankings, traffic, engagement, and conversions—connecting SEO efforts directly to business outcomes. Whether supporting SEO alongside PPC or leading organic strategy independently, my goal is always the same: to create search visibility that compounds over time, drives local and national results, and delivers lasting value.

For a flavor of my SEO content work, I encourage you to read my writing samples.