My Résumé

Below is a summary of my professional and educational background.

Digital Marketing | PPC | SEO | More

I have over 20 years of experience in a diverse range of digital marketing, including work in both B2B and B2C channels serving online retailers, ad agencies and distributors.

Search Engine Optimization (SEO)

SEMRush
Moz
Google Business Profile (GBP)
Google Search Console (GSC)
Microsoft Clarity
Screaming Frog
Pay-per-Click
(PPC)

Google Ads
Meta Ads
Microsoft Ads
LinkedIn Ads
Amazon Ads
Retargeting/RLSA
Display & Pmax
Spotify & Radio
Geofencing
Comparison Shopping Engines (CSE)
Copywriting &
Web Design

Ad Copy
Web Pages
Blog Posts
Amazon Storefronts
Press Releases
White Papers
E-Books
AI Tools (Copy & Analysis)

ChatGPT
Gemini
Claude
Perplexity
Jasper.ai
Automation and Reporting

Zapier
CallRail
Google Tag Manager (GTM)
Google Analytics 4 (GA4)
Looker/Data Studio
Other


Email Marketing
Social Media
User Experience (UX)
Conversion Rate Optimization (CRO)
Promotions
Affiliate Marketing
Sales & Business Development
Project Management
Account Management